Most wall trouble starts with water building up behind it, so we plan the drainage right along with the wall instead of adding it at the end. Before any digging, I look at where your rain runs now, where it'll go once the wall is in, and where it can leave the yard without ending up against the house or a neighbor's fence.
If the wall sits near a lot line, I bring up the footing layout with the designer early. A typical footing can reach far enough past the wall to cross the line, and some cantilever walls use a footing on only one side for exactly that reason. That's much easier to settle on paper than after the forms are set.
A lot of walls get built to make flat room for something else. If you want level ground for a concrete pool deck, or a pad for a workshop, shed or addition that needs concrete floor installation, we plan the wall and the slab together so the grade, the drainage and the edges line up.
The footing and the drainage behind the wall are buried before you ever see the face, and they're the first things people ask me to trim to save money. I'd rather keep the budget there and give you a plain face than the other way around, because a nice face on a wall that's starting to lean doesn't do you any good.